BBDO and NYPD Partner to Help Bring Home Missing Child | CMO Strategy – AdAge

The New York Police Department and BBDO New York are taking the search for missing persons beyond the milk carton. In a project called “Invisible Faces,” the face of a boy who disappeared six years ago will now appear on a store window mannequin in an effort to reinvigorate the search and possibly lead to his return. BBDO created the concept, and worked with the NYPD to execute it.

[Click here for full story]